What makes an ICP actionable?
It must contain observable filters and qualification signals—not only broad traits such as innovative or fast-growing.
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Strategy
ICP & Buyer Persona Builder
Write a usable ideal-customer profile, ready to translate into SearchLeads filters.
Nothing you enter is saved or sent anywhere — everything runs in your browser.
Profile readiness
Ready to turn into search filters.
100%
Account fit
Buying committee
Message-market fit
Search-ready targeting brief
SEARCHLEADS TARGETING BRIEF Account filters • Industry: B2B SaaS • Employee count: 51–500 • Revenue: $5M–$100M • Geography: United States, Canada, United Kingdom • Business model: B2B subscription • Technology signal: HubSpot or Salesforce People filters • Economic buyer: VP Sales, Head of Growth • Likely champion: Sales Operations Manager Timing signal • Hiring sales reps or expanding into a new market Exclude • B2C company, fewer than 10 employees, no outbound motion
How to use this tool
Build the query, then inspect the audience.
Write a usable ideal-customer profile, ready to translate into SearchLeads filters. The output is a starting point for research, not a guarantee that every matching profile is relevant. Review a sample, refine broad terms, and keep exclusions tied to false positives you actually observe.
What it covers
- • Firmographic targeting brief
- • Buyer and trigger definition
- • Qualification and messaging outputs
A reliable workflow
- 1. Describe the companies with the strongest fit.
- 2. Define the buyer, trigger, pain, and desired outcome.
- 3. Use the generated brief to align search, qualification, and messaging.
Common questions
Use the result with the right expectations.
Is an ICP the same as a buyer persona?
No. The ICP defines the account; the buyer persona defines the people, pressures, objections, and outcomes inside that account.