What is a positive reply?
A response showing genuine interest or fit. Auto-replies, objections, and unsubscribe requests should not count.
All prospecting tools
Planning
B2B Lead Generation ROI Calculator
Model the pipeline and revenue a prospecting campaign could create before you run it.
Nothing you enter is saved or sent anywhere — everything runs in your browser.
Campaign assumptions
Model the entire funnel, then stress-test it.
Volume and value
Conversion funnel
Campaign costs
Expected revenue
$9,120
True cost
$1,400
ROI
551%
Break-even deals
1
| Scenario | Replies | Meetings | Customers | Revenue | ROI |
|---|---|---|---|---|---|
| Conservative | 36 | 3.8 | 0.6 | $2,886 | 106% |
| Base case | 48 | 9.1 | 1.8 | $9,120 | 551% |
| Upside | 59 | 17.8 | 4.5 | $22,266 | 1490% |
Shareable forecast
B2B campaign forecast Contacts: 1,000 Delivered: 950 Replies: 48 Positive replies: 19 Meetings held: 9 Expected customers: 1.8 Revenue: $9,120 Campaign cost: $1,400 Expected profit: $7,720 ROI: 551% Estimated CAC: $768
How to use this tool
Build the query, then inspect the audience.
Model the pipeline and revenue a prospecting campaign could create before you run it. The output is a starting point for research, not a guarantee that every matching profile is relevant. Review a sample, refine broad terms, and keep exclusions tied to false positives you actually observe.
What it covers
- • Full-funnel conversion model
- • True campaign cost and ROI
- • Conservative, base, and upside scenarios
A reliable workflow
- 1. Enter realistic volume, conversion, and cost assumptions.
- 2. Compare the three forecast scenarios.
- 3. Use break-even and CAC figures to set campaign limits.
Common questions
Use the result with the right expectations.
Why include labor cost?
Lead data and sending tools are only part of campaign cost. Research, copywriting, operations, and follow-up time affect true ROI.